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    Public Relations Specialist at Babson College in Babson Park, MA

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    Description

    The Public Relations Specialist researches target media, writes and disseminates press releases, facilitates media requests, coordinates and supports sharing of Babson news through social and digital channels, and monitors/reports on media coverage.

    VEVRAA Federal Contractor
    We request Priority Protected Veteran & Disabled Referrals
    Essential Responsibilities

    * Produces and manages distribution of news releases including researching, drafting, proofreading, and disseminating digital posting and social sharing news content.

    * Works collaboratively with the Digital Marketing team to employ best practices when posting/sharing news releases.

    * Works in collaboration with other members of the PR team and/or relies on media database services to strategically identify target news outlets and contacts for news releases.

    * Aggressively pitches target news outlets and contacts to generate brand-building coverage.

    * Continuously monitors and builds knowledge of the changing local and national news landscape.

    * Facilitates connection between Babson thought leaders and members of the news media; manages process through final publication of stories, keeping the Director of PR apprised at all times.

    * Regularly compiles and produces media coverage summary with analysis.

    * Assumes additional specific responsibilities as required.

    Minimum Experience

    Bachelor’s Degree

    Prefer previous experience in communications or public relations

    Additional Required Skills & Abilities

    * 1-3 years of experience in a communications role

    * Excellent communication skills including writing, editing, and proofreading skills

    * Proactive with a positive attitude

    * Ability to collaborate with others across campus and within department

    * Experience influencing without authority

    * Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change

    * Financial/budgeting skills

    * Superb attention to detail skills and must be highly organized

    * Solid project management expertise

    * Complete working knowledge of MS Word, Excel, PowerPoint, and Social Media

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