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Barry Garbarino

Marketing Executive | Vice President/Senior Director of Marketing | Marketing Specialist

About Me

Hello, my name is Barry and I am a highly skilled Marketing Executive with extensive experience coordinating the development and continued management of marketing operations in an effort to increase target market engagement. I am adept at structuring departments for maximum performance while promoting cross-company collaboration to improve the overall customer experience. Furthermore, I have expertise in a wide range of marketing strategies and management methodologies with proven success in engaging and converting new business leads. I am also an effective leader with the skills needed to lead the development of brands, marketing campaigns, and public relations operations.

CORE COMPETENCIES INCLUDE:

Marketing Strategies & Campaigns, Division Leadership & Development, Sponsorship & Event Marketing, Program & Project Management, Contract & Agreement Negotiations, Brand Development & Communications, Market Research & Analysis, Product Positioning & Target Engagement, Digital & Social Media Marketing, Relationship & Account Management

Work Experience

Collective
VICE PRESIDENT OF CORPORATE MARKETING
April, 2014 - June, 2016
  • Oversaw all marketing operations for the company focusing on increasing brand awareness and engagement with key target markets to generate revenue.
  • Led the development of marketing strategies and resources tailored to the preferences of target personas, and coordinate distribution of content to attract new business.
  • Coordinated business analyses and long-term growth strategy planning with other departments to develop a cohesive business development strategy and approach.
  • Worked lockstep with sales leadership to develop and create dynamic sales enablement vehicles while crafting and promoting a robust product marketing strategy.
  • Facilitated the overall sales marketing strategy/messaging that utilized product specific content, while providing guidance on customized sales materials for various client/prospect pitches.
  • Wrote specific content that was used in the creation of new product-oriented sales collateral that was subsequently utilized for thought leadership purposes, development of a new corporate website, PR efforts, events marketing, and internal sales training.
  • Managed the development of a cross-functional team of administrative, marketing, and event specialists that use collaboration to optimize the impact of marketing operations on revenue generation.

ANA - Association of National Advertisers
, SENIOR DIRECTOR OF MARKETING & CREATIVE DIRECTOR
June, 2008 - April, 2014
  • Directed the planning, development, and distribution of marketing materials, while focusing on managing the implementation of the company's creative and marketing strategies.
  • Maintained relationships with service vendors and business partners to promote collaborative projects that benefited multiple companies.
  • Supervised the creative process for multiple marketing channels, including websites and e-magazines, while focusing on creating a consistent brand voice and presentation.
  • Facilitated the development of marketing resources targeted at key markets including digital natives and popular culture enthusiasts, tailoring communications methods to market-specific channels.

AOL, LLC
, SENIOR MARKETING MANAGER, 360 EVENTS MARKETING
June, 2005 - June, 2008
  • Managed teams of marketing specialist and event coordinators to develop marketing communications and client experiences for various events and company operations.
  • Supervised marketing material and strategy development operations in an effort to standardize processes and increase efficiency, while enabling staff to maintain creative freedom.
  • Implemented a series of quality assurance policies to manage the quality of marketing materials and event executions.
  • Led short and long-term business and marketing strategy development focusing on creating stepwise processes to achieve established business development and marketing impact improvement goals.
  • Oversaw regional marketing operations including budget and program management, as well as providing guidance and mentorship to division leaders.
  • Managed teams of marketing specialist and event coordinators to develop marketing communications and client experiences for various events and company operations.
  • Supervised marketing material and strategy development operations in an effort to standardize processes and increase efficiency, while enabling staff to maintain creative freedom.
  • Implemented a series of quality assurance policies to manage the quality of marketing materials and event executions.
  • Led short and long-term business and marketing strategy development focusing on creating stepwise processes to achieve established business development and marketing impact improvement goals.
  • Oversaw regional marketing operations including budget and program management, as well as providing guidance and mentorship to division leaders.

Homepoint.com, Phase2Media, DPCI, HealthSource
, Various
May, 1999 - June, 2005

WALT DISNEY COMPANY
, MEDIA REPRESENTATIVE AND PRODUCTION MANAGER
January, 1992 - December, 1998
  • WD Attractions Broadcast Marketing Directed the development of marketing content and materials designed to increase engagement with key target markets.
  • Supervised the production of marketing content using a series of quality assurance methods and creative influence to consistently produce high quality content.
  • Represented the company in live broadcasts for both radio and television in an effort to optimize communication and engagement with potential business partners.
  • Lead the development of promotional materials for on-site presentations as well as industry networking events and trade shows.
  • Coordinated analyses and improvements to the ideation, creative, and production processes to improve the overall quality of marketing and communications materials.
  • Facilitated collaboration with other departments by representing the media production department in cross company operations meetings.
  • ****1992 - 1996****Additional experience at the Walt Disney Company as a Special Events Coordinator for the 25th Anniversary Event Execution Team, Guest Relations Host and VIP Tour Guide, and as a Cast Member with Disney Entertainment (1992 - 1998).


Education

ARIZONA STATE UNIVERSITY, Bachelor of Science in Recreation Management - Recreation Management

AMERICAN UNIVERSITY, Master of Business Administration Program, Marketing

Skills

  • MARKETING
  • OPERATIONS
  • QUALITY ASSURANCE
  • NETWORKING
  • PROMOTIONAL
  • BUSINESS DEVELOPMENT
  • MARKETING STRATEGY
  • VOICE
  • BRAND AWARENESS
  • BUSINESS ANALYSES
  • PR
  • PRODUCT AWARENESS
  • PRODUCT MARKETING
  • PUBLIC RELATIONS
  • SALES
  • SALES MARKETING
  • SALES TRAINING
  • STRATEGY PLANNING
  • THOUGHT LEADERSHIP
  • TRAINING
  • BUDGET
  • MARKETING COMMUNICATIONS
  • MARKETING SPECIALIST
  • MARKETING STRATEGY DEVELOPMENT
  • PROGRAM MANAGEMENT
  • PROJECT MANAGEMENT
  • ACCOUNT MANAGEMENT
  • MARKET RESEARCH
  • PRODUCT POSITIONING
  • SOCIAL MEDIA MARKETING

Languages

English
Full professional proficiency

Networks