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Internal Lead Generation Specialist
at Andersen Windows
Bayport, MN

Internal Lead Generation Specialist
at Andersen Windows
Bayport, MN

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The Lead Generation Specialist position is responsible for generating sales revenue by utilizing various lead sources to identify, research, and validate viable sales project opportunities. This includes collaborating with cross-functional roles to understand the most impactful lead qualification criteria, learning about regional and product application nuances, and managing the tracking of follow up activities to demonstrate quantifiable results.

  • Identify, uncover and contact key project decision makers to research and determine project lead details and viability.This includes making outbound calls and leveraging social media. Key project decision makers include but are not limited to, Project Architects, Specifiers, Building Owners, Developer, and/or General Contractors.

  • Collaborate with others to develop the opportune strategy and approach to advance the project through the Andersen sales process. Make recommendations for process improvements with an eye towards providing a positive customer experience.

  • Proactively and continuously leverage information captured from all project touch-points to identify and prioritize initiatives to improve lead conversion and sales results.Provide regular reporting on KPIs via active Salesforce utilization.

  • Determine the most efficient and effective processes to distribute leads based on project readiness, strategy intent, proposed solutions, and customer needs. Relentlessly follow up to ensure projects are bid and closed.

  • Review and qualify window and door product specifications to identify opportunities for substitution requests. Support the documentation process required to gain approval from Architects of Record. Collaborate with field sales and other roles when appropriate to increase the probability of winning projects on which Andersen is being proposed as a substitute. Leverage the substitution process to increase Andersen's spec share.

  • Manages respective workflow, setting priorities, and researching appropriate product to meet customer expectations. Proactively mentors, coaches, and provides general work task direction to less experienced team members.



  • Bachelor's degree in business administration, marketing, sales, or related field; or equivalent combination of education and work experience.

  • Advanced prospecting skills via phone and other communication media required.

  • Must possess an intrinsic motivation to drive sales success; inside and/or outside sales experience required.

  • Experience with CRM/sales software; Saleforce.com experience preferred.

  • Possess a desire to prospect projects with the ability to research and suggest solutions to meet complex project requirements.

  • Strong interpersonal and communication skills, both written and verbal; strong presentational skills.

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