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Sr Digital Analyst - Digital Analytics & Insights
at ALSAC/St. Jude Children’s Research Hospital
Memphis, TN

Sr Digital Analyst - Digital Analytics & Insights
at ALSAC/St. Jude Children’s Research Hospital
Memphis, TN

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Description

Job Description

Responsible for designing, developing and implementing data models with Statistical and Machine learning expertise. In this role you will be expected to deliver timely responses to issues, taking ownership of effectively seeing these issues through resolution. Responsible for specifying, monitoring, gathering, analyzing, and reporting all metrics related to Internet initiatives including revenue, reach, and engagement metrics such as CPA, CPC, CTR, ROI, open rates, conversion rates, web behavior, etc. for the entire internet portfolio of sites and campaigns.Responsible for Data Mining and Analysis from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.

  • To be successful in this role you must be able to work effectively in a fluid, fast-paced environment while maintaining good communication with management and team members and be able to mentor entry level analysts.
  • Requires Hands-on web analytics and/or interactive marketing planning, execution and reporting with tools such as Adobe Marketing Cloud. Must have demonstrated experience using the tools to drive business decisions, as well as, a general understanding of the underlying technology (tagging structure, campaign set-up, and functional capabilities)
  • Ability to develop experimental and analytic plans for data modeling processes, use of strong baselines, ability to accurately determine cause and effect relations
  • Understanding of relevant statistical measures such as confidence intervals, significance of error measurements, development and evaluation data sets, etc.
  • Track record of diving into data to discover hidden patterns and of conducting error/deviation analysis
  • Experience with statistical modelling / machine learning
  • Expert knowledge of analytic tools such as R or SAS
  • Design and develop data visualizations, complex reports and dashboards based on business requirements using Tableau.
  • Fluency and facility with one or more of the following programming languages: Java, Scala, Python, or C++.
  • Must have Business Intelligence experience using data warehouse tools such as Business Objects preferred
  • Extensive experience solving analytical problems using quantitative approaches, operations research and optimization algorithms
  • Comfort manipulating and analyzing complex, high-volume, high dimensionality data from varying sources
  • Requires Bachelor's degree in Computer Information Systems, or other related field and 6 year experience in an interactive marketing role with emphasis in analytics; or a Master's degree, preferably in Analytics, and 4 years experience in an interactive marketing role with emphasis in analytics

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

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