Big_thumb_112440_5_

Gene Browne

Senior-Level Marketing Executive

About Me

Creative yet data driven marketing strategist and Military Veteran with deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that drive bottom line growth and customer acquisition. Excel in leading teams in the launch of marketing and brand campaigns in line with the strategic vision of organizations.
Talent for producing innovative content through omni-channel and integrated marketing strategy. Solid web developer, graphic designer, and ecommerce developer with hands-on expertise in visual design and UX. Proven innovator in consumer marketing and business development. Intuitive leader with acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI.

Areas of Expertise:
• Strategic Planning and Implementation
• Market Analysis / Data Analytics; SEO/SEM
• Team Building and Leadership
• Traditional / Social Media Marketing
• CRM Systems
• Budget Administration / Management
• Brand Identity / Perception Optimization
• Digital Marketing B2B B2C
• Media Relations / Public Relations
• Graphic Design / Web Development

Technical Proficiency: Web Application Development, PHP, CSS, SQL, jQuery, Javascript, COLDFUSION, HTML, Dreamweaver, Expert Photoshop, Illustrator, InDesign, Acrobat, Microsoft Office Suite, MS Project, SALESFORCE, WordPress, Reynold & Reynolds (ERA Ignite, Contact Management), TouchpointAMP, NetSTAR, Automotive Mastermind, ELeadsOne, VinSolutions, Automate AMPS, Dealersocket, VAuto, Homenet, Google Analytics, Google Adwords, Facebook & Instagram Advertising, SEO/SEM, Hubspot, Amazon Web Services Cloud, Marketo, Adobe Experience Cloud

Work Experience

Digital Marketing and Ecommerce Consulting
Consultant
April, 2016 - Present
  • Develop unique strategies and build upon current client strategies within the digital arena from opportunity identification through experience definition. Perform detailed evaluation of clients digital business environment, manage overall project scope and provide leadership during strategy ideation and execution. Build strong, trusting relationships between clients and agency partners; oversee business development, recruiting, mentoring, skills development, and digital evangelization initiatives.

  • Project manage website redesigns and troubleshoot corporate websites and CMS systems for key clients including Luther Sales, Inc., VacationWiser, Vivatime Corporation, and National School Climate Center.

  • Successfully manage social media initiatives and digital advertising via Facebook PPC and Google Adwords.

  • Deploy customer landing pages and custom web forms for lead capture from integrated marketing and email campaigns. Monitor and interpret Google Analytics to enhance ROI and roadmap success.


Volkswagen
, Sales Manager/Business Development & Marketing Manager
October, 2018 - Present
  • Maximize revenues through the development and integration of traditional and digital sales and marketing strategies that drive sales, increase awareness, and generate demand for the organization. Train and lead staff in all facets of sales and marketing including advertising, optimization, e-mail marketing, and content marketing. Motivate sales team to drive best practices in customer relations and service delivery. Evaluate customer research, local market conditions, and competitor data; implement marketing plan changes and prepare reports. Manage off-lease portfolio and maturity lists via phone and email. Design promotional materials

  • Elevated digital presence of the organization and launched internet and digital marketing strategy that improved sales by 35%.

  • Develop and deploy all email marketing campaigns to drive lease retention, conquest, and general marketing efforts utilizing CRM and 3rd party email systems.

  • Increased web traffic and customer interaction through ongoing maintenance and modification of website and design of customer elements.


Mercedes-Benz
, Sales Manager, Integrated Marketing & Business Development Director
March, 2010 - February, 2017
  • Championed the development of innovative integrated marketing campaigns and led teams to create marketing, advertising, and promotional activities that increased brand awareness and achieved customer acquisition targets. Excelled as marketing strategist for Retention Marketing efforts through lease retention, conquest, and resurrection of dormant customers. Managed all Internet and web development activity and graphic design. Utilized analytics to measure campaign performance. Ensured storytelling was aligned across channels. Selected as Chief Google Analytics Architect and built custom landing pages and microsites.

  • Quadrupled internet sales volume in five years and produced over half of all dealer sales volume via Internet channel.

  • Efficiently managed $100K spend for allocation to ad agencies, digital, radio, TV, and print advertising.


Marketing and Digital Strategy ZxOT Design
, Director
March, 2009 - April, 2010
  • Combined in-depth knowledge of client business objectives, online strategies, and competitive landscape to deliver effective digital marketing strategy. Directed public relations and integrated marketing initiatives. Led cross-functional teams in website design, optimization of client web properties, and entry into ecommerce. Tracked conversion rates and made improvements to websites and user experience. Launched PPC campaigns and delivered search marketing strategy and SEO.


Digital Marketing & eCommerce Operations Gabriel&Co
, Director
August, 2007 - March, 2009
  • Owned and supported corporate-wide ecommerce initiatives for multi-million-dollar jewelry business at diamondharmony.com and gabrielny.com. Planned and managed various systems enhancements supporting the business with projects that included developing functional and technical design, providing guidance, system testing implementation support and preparation of training and user manuals. Ownership and support of corporate-wide ecommerce initiatives for multi-million dollar jewelry business at diamondharmony.com and Gabrielny.com.

  • Managed a team of offshore contract web developer providing direction and guidance for custom web projects and custom modules e.g. customer rewards web application and online store locator

  • Designed and produced direct mail pieces, email marketing campaigns, digital product catalogs and online showrooms.


Marketing & Web Development NETEIA Advertising and Web Design Agency
, Director
July, 2004 - August, 2007
  • Developed innovative fundraising procedures using enterprise web analytics solutions (Google analytics), paid media platforms, social media analytics platforms and SEO analytics platforms. Designed, directed, and implemented new web projects and online marketing promotions and social media integration. Designed Web applications with quality assurance, user and product infrastructure support on multiple php platforms in a lamp environment.

  • Developed innovative fundraising procedures using enterprise web analytics solutions (Google analytics), paid media platforms, social media analytics platforms and seo analytics platforms.

UNITED STATES MARINE CORPS
, Public Affairs Officer
January, 1985 - January, 2005
  • Global deployment as a Commissioned Marine Officer with responsibility for Combat Arms, Public Relations, Marketing, Media Relations, Community Relations, Publishing, Web Management. Supervised staff of 40 in the design and management of internal and external communications. Curated numerous publications including weekly newspapers, magazines and brochures; created and edited instructional videos to educate over 350,000 Marines. Trained and briefed Marine Commanders. Comprehensively and diplomatically responded to daily media queries related to significant military events, serious incidents or sensitive subjects

  • Negotiated civilian contracts valued at several hundred thousand dollars, saving the Marine Corps in product and equipment costs.

  • Revamped base newspapers that earned Department of Defense Thomas Jefferson award for Best Base newspaper in the Marine Corps.


Education

Amphibious Warfare School

Department of Defense Information School

Mercedes-Benz Leadership Academy, Master Certification

Expeditionary Warfare School

University of Southern California, BA - Communication Arts & Sciences

Skills

  • MARKETING
  • OPERATIONS
  • INTEGRATION
  • INTEGRATOR
  • ONLINE MARKETING
  • DIGITAL CAMPAIGN
  • DIGITAL MARKETING
  • MARKETING PROMOTIONS
  • AUTOMOTIVE
  • AUTOMOTIVE DEALERSHIP
  • AUTOMOTIVE DEALERSHIPS
  • B2C
  • BUSINESS DEVELOPMENT
  • DEALER SALES
  • GRAPHIC DESIGN
  • INTERNET SALES
  • INVENTORY
  • PRINT CAMPAIGN
  • PRINT MARKETING
  • REPUTATION MANAGEMENT
  • SALES
  • SALES TEAM
  • SALES VOLUME
  • PHP
  • DIRECT MAIL
  • ECOMMERCE
  • IT PROJECT MANAGEMENT
  • JAVASCRIPT
  • jQuery
  • OFFSHORE
  • PROJECT MANAGEMENT
  • SQL
  • SYSTEM TESTING
  • TECHNICAL DESIGN
  • TESTING
  • TRAINING
  • USER TESTING
  • ADVERTISING
  • CMS
  • CONTENT MANAGEMENT SYSTEM
  • DIGITAL ADVERTISING
  • MENTOR
  • APPLICATION DESIGN
  • HELP DESK
  • LAMP
  • LAMP Stack
  • MAINTENANCE
  • NETWORK ADMINISTRATION
  • NETWORK SECURITY
  • QUALITY ASSURANCE
  • SECURITY
  • TECHNICAL SERVICES
  • TELEPHONE
  • ACCESS
  • ACROBAT
  • APPLICATION DEVELOPMENT
  • BRANDING
  • CHANGE MANAGEMENT
  • CLERK
  • CONSUMER MARKETING
  • CREATIVE DESIGN
  • CRM
  • CSS
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • DESIGN/DEVELOPMENT
  • DREAMWEAVER
  • DRIVELINES
  • EXCEL
  • ILLUSTRATION
  • ILLUSTRATOR
  • INDESIGN
  • INTERACTIVE DESIGN
  • MARKETING RESEARCH
  • MEDIA ADVERTISING
  • MICROSOFT OFFICE
  • MICROSOFT PROJECT
  • MICROSOFT SHAREPOINT
  • MS OFFICE
  • MS PROJECT
  • MYSQL
  • NEW BUSINESS DEVELOPMENT
  • OPERATIONS MANAGEMENT
  • PHOTOSHOP
  • POWERPOINT
  • PRODUCT MANAGEMENT
  • PUBLIC RELATIONS
  • SHAREPOINT
  • TEAM BUILDING
  • VISUAL DESIGN
  • WEB DESIGN
  • WORD
  • PUBLIC AFFAIRS
  • MEDIA RELATIONS
  • COMMUNITY RELATIONS
  • DEPLOYMENT
  • PUBLISHING
  • SALES MANAGER
  • PRINT ADVERTISING
  • FUNDRAISING
  • SOLUTIONS
  • MENTORING
  • RECRUITING
  • THOUGHT LEADERSHIP
  • BUYING
  • BUYING/PROCUREMENT
  • COLDFUSION
  • MARKETING STRATEGY
  • MARKETING STRATEGY DEVELOPMENT
  • MEDIA BUYING
  • OPTIMIZATION
  • ROI
  • SEARCH MARKETING
  • WEB GRAPHICS
  • BEST PRACTICES
  • CUSTOMER INTERACTION
  • FINANCE
  • SALES STAFF
  • SATISFACTION
  • SOCIAL MEDIA MARKETING
  • AMPS
  • HP-UX
  • UNIX
  • UX
  • AWS

Languages

English
Full professional proficiency

Networks