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Lenny Cohen

Freelance newspaper reporter, copy editor and social media specialist. Articles at www.epgn.com. Blogger at CohenConnect.com. TV/web news/social media vet. Also Certified IT Support Specialist. Former teacher. Still creating creative content. Uncle to 6. Dad to 2 cats.

About Me

I’m a freelance newspaper reporter, copy editor and social media specialist working 40+ hour weeks, but looking for something considered full-time.

I started in journalism 25 years ago, becoming an award-winning and respected TV newscast producer.

Even better was creatively producing websites and social media, and serving as a station's digital media manager, writing news, creating graphics and growing analytics. I’ve done the same with my blog for four years.

In December, I finished five courses to earn the Google IT Support Professional Certificate.

I went full circle since we all depend on IT professionals. I can solve basic problems, get computers running and help others get work done in the shortest and least stressful way.

Technology helped me advance as a teacher for eight years. My principal saw my class website and made me electronic gradebook manager to assist co-workers when we stopped using paper gradebooks.

With classroom and newsroom experience, I know how to prioritize, analyze and take the best course of action. Getting results means attention to detail, following through and following up.

Work Experience

Philadelphia Gay News
Freelance Reporter, Copy Editor and Social Media Specialist
January, 2019 - Present
  • Quickly write breaking news from the Pennsylvania General Assembly to Philadelphias only independent LGBTQ youth center.
    Making contacts in all realms, from Congress to state capital to City Hall, businesses, public relations and nonprofits.
    Well-read and constantly suggesting stories, becoming chief go-to person to write and/or publicize when news suddenly happens.
    Handles all aspects of social media, raising numbers on Facebook, Twitter and Instagram; telling behind-the-scenes stories on blog.


WWW.COHENCONNECT.COM
, BLOGGER
January, 2015 - Present
  • Full of important questions and concerns; conduct research to form opinions, and eager to share thoughts.
    Develop trust from those unfamiliar with topics by devoting time to straightforward, guided presentation.
    Grow blog readership (followers and clicks) quickly by presenting more interesting features, videos and links.


WTXF FOX 29
, WEB PRODUCER
May, 2016 - August, 2017
  • Produced and managed evolving news stories using text, photos, and live and recorded video.
    Maintained and updated social media presence, and significantly grew audience engagement.
    Advanced strategy and helped lessen the gap between Fox 29 and the market leader, WPVI-6abc.


WCYB-5 NBC, 5.2 CW, WEMT-39 FOX
, DIGITAL MEDIA MANAGER
March, 2015 - April, 2016
  • Aggressively led all content creation on WCYB.com, app, and social media using critical thinking and decision-making.
    Mentored and trained new staff, guiding them on writing, and following station and company policies.
    Built good working relationship with the NBC-Fox-CW triopolys ad sales and promotions teams.
    Monitored and studied analytics, focusing on SEO (search engine optimization) and growing key measurements.


MIAMI-DADE & BROWARD COUNTY SCHOOLS
, ELEMENTARY SCHOOL TEACHER
March, 2006 - September, 2014
  • Certified by State of Florida to teach Elementary Education, Grades K-6.
    Attended optional series of classes, earning endorsements in Gifted and English for Speakers of Other Languages.
    Built and maintained relationships with students and parents while teaching all subjects, and writing lesson plans.
    Consistently analyzed data from ongoing standardized tests, offering remediation according to specific student needs.
    Named Hubert O. Sibley Academys Teacher of the Year by colleagues for 2011-2012.


WFOR-4 CBS, WBFS-33 UPN MIAMI; WTVX-34 UPN/WB WEST PALM BEACH, FL
, DIGITAL PRODUCER
April, 2004 - April, 2006
  • Quickly learned to use various content management systems (CMS) and other computer programs to create web pages, integrate HTML coding, graphics and text, for accurate storytelling and attention-grabbing appearance.
    Collaborated with coworkers in the news, sales, marketing, promotions, art, and production departments to design special sections containing information (i.e. hurricanes, politics) and contests.


WSVN-7 FOX, WFSB-3 CBS, WCAU-10 NBC, KYW-TV3 CBS
, TV NEWSCAST PRODUCER
April, 1994 - March, 2004
  • Conceptualized stories with journalists and technicians for timed, information-filled news broadcasts.
    Delivered realistic action plan to writers and anchors, while responsible for multiple tasks in rapidly-changing environments.
    Honors: Best Newscast, Connecticut Associated Press Broadcasters Association.
    Emmy Award nominee, Outstanding Producer-Newscast, Boston/New England Region.


Education

University of South Florida, B.A. - Mass Communications, TV news, writing

Coursera, Google IT Support Professional Certificate
2018
  • Through a dynamic mix of hands-on labs and widgets, this five-course certificate program lets students apply the skills learned in the video lectures, including troubleshooting and customer service, networking, operating systems, system administration, and security. A job in IT can mean in-person or remote help desk work, anywhere from a small business to a global company like Google.

    Technical Support Fundamentals: 100%
    The Bits and Bytes of Computer Networking: 99.4%
    Operating Systems and You: Becoming a Power User: 100%
    System Administration and IT Infrastructure Services: 97.3%
    IT Security: Defense Against the Digital Dark Arts: 100%

  • I come with many years of computer technology experience. Computers have helped me as a TV newscast producer, web producer, blogger and even school teacher. But of course, I couldn't do any job without IT professionals, to help whenever the computer got stubborn.
    https://www.coursera.org/account/accomplishments/specialization/SZKRTWMSDBK3


Poynter Institute for Media Studies, course, Web Headlines & SEO Essentials
2015
  • The course taught:
    The principles of good headline writing, regardless of platform.
    How search engines work and the elements that contribute to the find-ability of a web page.
    The elements that should and should not be included in a good web headline.
    How to use tools to track what people are looking for, and how they're searching for it.
    http://www.newsu.org/courses/web-headlines-seo-essentials-june-2015


The Poynter Institute for Media Studies, Poynter ACES Editing Certificate
2015
  • Earned the six-course Poynter ACES Editing Certificate, showing a solid foundation in the principles of editing.

    Fundamentals of Editing: 100%
    The Art & Science of Editing: 95%
    Making Writing Clean & Concise: 94%
    Accuracy & Verification in the Digital Age: 100%
    Writing Online Headlines: SEO & Beyond: 100%
    Basics of Grammar, Punctuation & Word Use: 92%

    The certificate provides understanding of the standards, essential skills, and best practices of editing. http://www.newsu.org/courses/ACES-editing-certificate


Miami-Dade College, course, Using Social Media in Business
2014
  • In today's fast-paced and globally connected environment, social media is a game changer for businesses who use this powerful medium in the right way. I learned:
    How to make social media work
    Use the five most popular social media platforms for promotion: Facebook, Twitter, LinkedIn, Pinterest, and Google+
    How to build a social media team and automate social media activities
    Techniques for measuring and tracking social media success
    https://www.ed2go.com/mdc/online-courses/digital-marketing-courses?tab=detail


Skills

  • HARDWARE
  • SYSTEM ADMINISTRATION
  • WRITING
  • SOFTWARE
  • BLOGGING
  • COMPUTER NETWORKING
  • SEARCH ENGINE OPTIMIZATION
  • INTERNET SECURITY
  • CONTENT MANAGEMENT SYSTEMS
  • HTML
  • MICROSOFT OFFICE
  • SOCIAL MEDIA

Languages

English
Full professional proficiency

Contact

Networks