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Mathieu Limousi

WorldFirst | Head of Marketing, Americas

About Me

Thought leader in multi-cultural organizations.
Shapes superior teams and top performance work environment.
Delivers revenue generating marketing strategy for B2B and B2C businesses.
Boost Marketing ROI. Self-starter with strong business acumen.
Result oriented and customer centric.
Expert in setting up and overseeing marketing departments.
Marketing | Leadership | Strategy | Digital & Online | Social Media | Brand Management | ROI Sales Enablement | PR & Communications | Product Marketing | Demand Generation

Work Experience

WorldFirst
Head Of Marketing | Americas Leadership Team
January, 2018

WorldFirst
, Head of Marketing, Americas
January, 2018 - February, 2019
  • Member of the Regional Leadership and Executive Team.
  • Owner of 50%+ of WorldFirst revenues in the Americas.
  • Re-built WorldFirst's Americas marketing team to address relevant B2C, B2B and ecommerce market opportunities, with a focus on 8 key functions: Market Intelligence, Public Relations, Brand Awareness, Digital Marketing, Content Marketing, Marketing Automation, Event Marketing and Channel & Partner Marketing.
  • Set strategy, developed plan, and executed campaigns across all market segments and channels to grow business: - Designed marketing strategy that boosted marketing revenue by +26% YoY. - Reduced customer acquisition costs by 15% within 3 month.
  • - Implemented CRM marketing automation campaigns that accelerated customer acquisition timeline and conversion rates by 20%+.
  • - Created thought leadership campaigns catalyzing brand recognition and brand equity, supporting the sale of the company to new investors.
  • - Managed annual marketing budget of $2m+.

Ingenico Group
, Director of Marketing, Strategy and Customer Success
January, 2011 - January, 2018
  • Global leading provider of omni-channel payments solution, in-store, online and on the move

ITL, Horiba Distributor
, VP of Sales and Marketing
January, 2009 - January, 2011
  • Bamako, Mali Aggressively increased revenue in Mali for a multi-million Japanese hematology automate manufacturer distributor.
  • - Doubled the company's annual revenue within 2 years.
  • - Implemented a pay-as-you-grow solution to generate recurring revenue, boosted revenue by 20%. - Identified new products and solutions needs from the market.
  • Expended the breadth and depth of our offering by securing new distribution agreements with global leading manufacturers.
  • - Developed new channel to market - local and international NGOs, funding international and health ministry programs.
  • - Equipped 20+ regional health centers and extended activities in neighboring Burkina-Faso.

IDATE DigiWorld
, Senior Consultant
January, 2008 - January, 2009
  • Montpellier, France Recruited by the internationally renowned market research and consulting company to lead time-sensitive market studies for Mobile and Fixed Network Operators, Telecommunications Network Equipment Providers and Government regulations body.
  • - Led strategic market studies from RFP to project delivery.
  • - Managed consultant activities producing over 15 complex market reports.
  • - Actively promoted market research at international forums - Speaker and round table moderator.
  • - Generated over $800,000 in revenue within 2 years.

Alcatel-Lucent, now Nokia
, Marketing & Comm. Manager, APAC
January, 2004 - January, 2008
  • Shanghai, China Conducted market research on the Asia Pacific Region Telecommunications market.
  • - Provided Asia Pacific regional management board with resource allocation advice that led to multi-million dollar contracts.
  • Led the Asia Pacific internal communications activities.
  • - Implemented the newly merged company's intranet dedicated to the 12,000 employees of the Asia Pacific region.
  • Recognized as the Employee of the month in December 2006 for customer centric work.

Education

National University of Singapore, Business Strategy

Northumbria University, BA - International Business Administration

French Grandes Ecole, Masters of Arts - Marketing

Skills

  • MARKETING
  • SALES
  • SOLUTIONS
  • PAYMENTS
  • PRODUCT MARKETING
  • STRATEGIC MARKETING
  • NEW PRODUCTS
  • MARKET RESEARCH
  • TELECOMMUNICATIONS
  • BUDGET
  • THOUGHT LEADERSHIP
  • REPORTING TOOLS
  • CONTRACTS
  • INTERNAL COMMUNICATIONS
  • INTRANET
  • ACCOUNTING
  • API
  • BRAND MANAGEMENT
  • BUDGETING
  • CHANNEL MARKETING
  • COMPETITIVE ANALYSIS
  • HEALTHCARE
  • INTEGRATED SALES
  • LEAD GENERATION
  • MARKET SHARE
  • PRICING
  • RETAIL
  • RETAIL MARKETING
  • SAAS
  • SATISFACTION
  • SOFTWARE AS A SERVICE
  • VOICE
  • HEMATOLOGY
  • B2B
  • B2C
  • BRAND AWARENESS
  • COMPETITIVE INTELLIGENCE
  • CRM
  • CRM MARKETING
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • DIGITAL CAMPAIGN
  • DIGITAL MARKETING
  • ECOMMERCE
  • MARKET INTELLIGENCE
  • MARKETING AUTOMATION
  • MARKETING STRATEGY
  • PARTNER MARKETING
  • PRODUCT AWARENESS
  • PUBLIC RELATIONS
  • RFP
  • PR
  • ROI
  • SELF-STARTER

Languages

English
Full professional proficiency
Spanish
Full professional proficiency
Chinese
Full professional proficiency
French
Full professional proficiency

Networks